Top 10 Free Image Optimization Plugins for WordPress in 2024

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10 Best Free Image Optimization Plugins WordPress 2024


In the competitive digital landscape, the performance of your WordPress website is crucial for attracting and retaining visitors. One aspect that significantly affects performance is image optimization. High-resolution images can slow down your site, leading to poor user experience and lower search engine rankings. Fortunately, there are several free image optimization plugins available for WordPress users. In this article, we’ll explore the top 10 plugins that can help you compress and optimize images without compromising quality.

  1. WP Smush:

    WP Smush is a popular image optimization plugin that automatically compresses images as you upload them to your WordPress media library. It uses advanced compression techniques to reduce file sizes without sacrificing quality. WP Smush also has a bulk optimization feature that allows you to optimize existing images in your media library.

  2. ShortPixel Image Optimizer

    ShortPixel Image Optimizer is another powerful plugin that compresses images without losing quality. It supports various image formats, including JPEG, PNG, GIF, and PDF. ShortPixel uses both lossy and lossless compression algorithms to ensure optimal results. Additionally, it offers a bulk optimization feature and is compatible with popular page builders and e-commerce platforms.

  3. Imagify

    Imagify is a user-friendly image optimization plugin developed by the creators of WP Rocket. It offers three levels of compression: normal, aggressive, and ultra. You can choose the compression level based on your preferences and website requirements. Imagify also includes a backup option, so you can restore original images if needed.

  4. Optimole

    Optimole is a cloud-based image optimization service that automatically compresses and delivers images based on the visitor’s device and browser. It optimizes images in real-time, ensuring fast loading times and a seamless user experience. Optimole also includes lazy loading functionality to further improve page speed.

  5. EWWW Image Optimizer

    EWWW Image Optimizer is a comprehensive image optimization plugin that offers both lossy and lossless compression options. It automatically optimizes images as you upload them to your WordPress site and can also optimize images stored outside the media library. EWWW Image Optimizer is compatible with most hosting environments and offers a variety of customization options.

  6. Smush Pro

    Smush Pro is the premium version of the WP Smush plugin mentioned earlier. In addition to the features available in the free version, Smush Pro offers advanced compression options, including WebP support and the ability to compress images up to 32MB in size. It also includes automatic resizing and a CDN for faster image delivery.

  7. is a free image optimization plugin that utilizes an external service to compress images. It supports various image formats and offers bulk optimization for existing images. automatically optimizes new images as you upload them to your WordPress site, helping you save bandwidth and improve loading times.

  8. Compress JPEG & PNG images by TinyPNG

    This plugin integrates with the TinyPNG and TinyJPG services to compress JPEG and PNG images. It offers a simple and efficient way to optimize images without compromising quality. Compress JPEG & PNG images by TinyPNG automatically compresses images during the upload process and provides a detailed report of savings.

  9. Autoptimize

    While primarily known for its performance optimization features, Autoptimize also includes image optimization functionality. It can automatically optimize images by lazy loading them, converting them to WebP format, and applying various compression techniques. Autoptimize is a versatile plugin that can significantly improve your site’s speed and performance.

  10. Smush Image Compression and Optimization

    Smush Image Compression and Optimization is another offering from the creators of WP Smush. It provides lossless compression for JPEG, PNG, and GIF images, reducing file sizes without compromising quality. The plugin also includes lazy loading and image resizing features to further enhance performance.


Image optimization is essential for improving the speed and performance of your WordPress website. With the right plugin, you can compress and optimize images without sacrificing quality. The plugins mentioned in this article offer various features and customization options to suit your specific needs. By incorporating one of these plugins into your WordPress site, you can provide users with a faster and more enjoyable browsing experience.

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